Month 0Working product. 979 signups, 3 paying customers
Month 32,213 cumulative signups. 18 paying workspaces
Month 6Product market fit proven
Month 9Search reaches $72 a signup, from $121
Month 12The raise opens
Month 15Partner meetings. $2.4M of ARR
Month 18$3.5M of ARR
Month 22Term sheet signed
Month 24Money wired. $7.0M if conversion doubles
20,468 signups make this a $3.5M company at a 5% conversion rate and a $7.0M company at 10%. Nine of the funds we would raise from publish the same playbook for getting to 10%.